About Us

My journey as a Shopify freelancer began with a focus on speed.

In the early days, I specialized in performance optimization—fine-tuning Shopify themes, minimizing load times, and helping merchants improve conversion rates through faster user experiences. Over time, I worked on 100+ Shopify stores, optimizing everything from layout structure to image delivery, helping businesses unlock better performance with leaner, smarter code.

As I grew in experience, I stepped into the enterprise side of Shopify, working with Blue Acorn on Shopify Plus projects, platform migrations, and advanced front-end architecture. I helped scale solutions for high-traffic e-commerce brands, delivering pixel-perfect interfaces and custom user flows tailored for complex business needs.

From there, I dove into Shopify app development—building custom solutions to extend Shopify's core features, automate processes, and connect third-party tools in seamless ways.

Recently, I've come full circle—returning to freelancing, but now bringing deep technical expertise, enterprise experience, and a sharper focus on Conversion Rate Optimization (CRO). I've started to incorporate CRO strategies into my workflow—analyzing customer behavior, testing design elements, and helping merchants convert more traffic into sales, not just clicks.

Whether you're looking for performance boosts, UI enhancements, custom features, or help translating traffic into sales, I bring a well-rounded, high-level approach to every Shopify project.